Kathy Gulrich

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Testimonials: What's in it for them?

15th August 2006
Copyright 2006 Kathy Gulrich When it comes to marketing tools, we're all pretty good at asking "What's in it for me?" Let's use testimonials as an example. You might use testimonials because: * Testimonials are much more believable, more credible... Read >

An Article on ... Articles: How to Write a Book, by Starting Small

26th March 2006
Copyright 2006 Kathy Gulrich I recently led a series of intro calls for a book-writing program I'm leading at CoachVille. Most people who showed up on the calls had been thinking about writing their book for a year or so. Not a surprise. I was su... Read >

Procrastination: Make It Work FOR You!

11th December 2005
Copyright 2005 Kathy Gulrich Man, I love to procrastinate! And I'm pretty darn good at it, too. Would you believe I started writing this article almost six months ago? Yep. But then I found lots of ways to, well, procrastinate. But I guess you've alrea... Read >

Overwhelm: Love It Or Leave It!

11th November 2005
Copyright 2005 Kathy Gulrich Amazing thing, overwhelm! You don't usually see it coming. It just kind of creeps up on you, doesn't it? Even those of us who love juggling a million projects at a time get overwhelmed once in a while. And if you're... Read >